- agosto 13th, 2010
- Publicidade
“Ninguém fica bonita na 3×4, sério, eu acho uó!”. Esse tipo de declaração é a mais comum quando o assunto é renovar a carteira de motorista ou tirar o passaporte.
Vocês mulheres realmente tem um sério problema com as temidas 3×4. Com razão, a maioria não sai bem e fica meio torta.
Foi nisso que a Leo Burnett viu uma oportunidade para divulgar a linha de produtos da Koleston:
Foi montado um estúdio de beleza profissional no Poupatempo de Santo Amaro, onde as mulheres eram maquiadas e faziam o cabelo. Depois da produção suas 3×4 eram tiradas por um fotógrafo profissional. Nada mal.
A ação é simples e torna a experiência dolorosa de encarar um Poupatempo lotado em algo inesquecÃvel. Fora que todas terão orgulho de mostrar para todo mundo o novo RG.
Sou fã de ações desse tipo. Pegar algo que está presente na vida das pessoas e transforma em uma experiência útil, colocando a marca em um papel de colaboração e em nenhum momento de invasão.
Uma salva de palmas: CLAP CLAP CLAP CLAP CLAP
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